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brioche pasquier

As in any change management projects, one cannot force the adoption of a new application from the users. Brioche Pasquier knows it well, and has therefore cared precisely for the measurement of the adoption in order to run a smooth and successful migration.

Brioche Pasquier is a synonym for traditional French family breakfast. It is a company with steady growth in its 14 manufacturing plants all based in France. Initially famous for the “Brioches” (French pastry), the groups has since then diversified (luxury cakes, crackers, etc…) through numerous acquisitions.

Key figures 2016

  • Turnover: 658 mln € per year 
  • Employees: 3200
  • production sites: 14 plants in France and 4 abroad.

Case study

Groupe Pasquier employs 3200 people throughout the world. When the company decided – as part of a global change management programme – to implement a new collaborative tool to limit the use of e-mails, the first necessity was to get the state of the art of the mailboxes usage and size in order to dimension correctly the new collaborative communication tool.

With the dashboard from audit4mail it was very easy to visualize the volumes of e-mails sent to the outside, compared to within the employees as well, that share of exchanges was to be migrated to the new internal chat and it was very important for Brioche Pasquier to monitor the usage over time in order to measure the level of adoption.

Albert Coeffard, Head of IT systems at Brioche Pasquier, can confirm the adequacy of the audit4mail  solution with the expectation from the company: “We have chosen audit4mail as we found it really easy to use. The tool was proven to be reliable, with good flexibility of the settings and the possibility to create your own specific analysis. And to be honest we placed our trust in the move4ideas team : experienced engineers with good reactivity and ability to foresee evolutions of the platform close to the customers’ needs.” 

About move4ideas

move4ideas has worked for 5 years already to be a partner of choice for IT departments of large accounts  both national and international, on large scale projects such as e-mail system migration and other change management projects, as well  customer relationships (for helpdesk and sales teas), and more recently has introduced a module for HR and the measurement of work – life balance.

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